Montblanc celebrated the glamour, self-confidence and style of the Bohème Lady with the global launch of new timepieces from its Bohème Collection. The event at the Phoenix Center in Beijing, was attended by Zhang Zilin, Xue Xiaolu and Jeanette Aw, three outstanding women who perfectly embody the elegance and spirit of today’s Bohème Lady. This elegant celebration marked Montblanc’s third launch of novelties from the Bohème Collection, as well as the addition of the Maison’s exclusive in-house patented ExoTourbillon to the women's collection for the first time.
“Since it first launched two years ago, Bohème has become a favourite collection for women in search of a distinctive and stylish timepiece. We are delighted to celebrate the launch of the new additions to what has become one of Montblanc’s most sought-after collections”, said Montblanc CEO Jérôme Lambert. “With these new pieces, we are enhancing the Bohème Collection with more choices for today's modern lady, pairing femininity and authenticity with the height of horological excellence. The collection has become Montblanc’s new expression of fine watchmaking for women, combining elegant design, exquisite craftsmanship, and the precision of in-house movements, all of which reflect the Maison’s long-standing watchmaking tradition.”
Chinese model and actress Zhang Zilin, who is also China's first Miss World winner, embodies the Bohème Spirit and the glamour that comes with it. Her fearless dedication to exploring new roles and her commitment to creating a better world are testament to the uniquely bright spirit that shines within her. “Life is about being yourself, and finding your own style. Wearing the new Bohème ExoTourbillon Slim watch today with Montblanc is a special honour and an opportunity for me to add a touch of Bohème glamour to my style,” said Zhang Zilin.
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